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What is the difference between a trackback and a pingback?Trackbacks and pingbacks are very similar except one is more passive than the other. With a trackback, you need to manually copy/paste the trackback URL into your blogging software; pingbacks are more passive, meaning your blog software will detect the link to another site and automatically send a "ping" to let that site know it’s been referenced in your blog entry. However, not all blogs will have pingbacks enabled by default and if you’re using WordPress, you must enable the feature to send "pings" within your admin panel.
How do I find my own trackback/pingback URL?First, it depends on the theme you’re using. Some WordPress themes don’t make your trackback URL visible by default or will automatically hide it if your trackbacks are disabled. Generally, however, the trackback URL will be displayed on a single post just below your post’s content. Or, if you have pretty permalinks enabled, you can simply apply /trackback/ to the end of your post’s permalink. Your pingback URL is the same as your post’s permalink.Do you put the trackback URL directly in the post?No. The trackback URL goes in the specific trackback field specified by your blogging software, whether it be an offline tool such as Windows Live Writer (or MarsEdit) or your blog software such as WordPress.Will I spam bloggers if I trackback and pingback or update my post?With older versions of WordPress and other blogging tools, this was a problem, however, it was fixed a while ago. With WordPress pingbacks will take precedence over trackbacks. Other blogging software will take one over the other, usually whichever came in first (the trackback or the pingback). Also, if your blogging software keeps a record of all the pingbacked/trackbacked URLs, to avoid redundancy it won’t re-ping or re-trackback those URLs if you update your post.My trackbacks and pingbacks aren’t showing on my site, what’s wrong?The short answer is: I don’t know. The long answer is, there could be a number of reasons the trackbacks/pingbacks aren’t showing on your website ranging from server configuration to having trackbacks/pingbacks disabled in your blog settings to a plugin or theme which removes the display of trackbacks/pingbacks. The best solution would be to do some internal troubleshooting to diagnose the problem.My trackbacks and pingbacks aren’t showing on the sites to which I’ve linked, what’s wrong?Again, this falls into the category of "I don’t know". The site you’ve linked to may not have pingbacks enabled, so you may need to manually send a trackback or the site may simply have both pingbacks/trackbacks disabled, it could be experiencing a server configuration issue, or your site may be experiencing a configuration issue. Try testing a pingback/trackback to another site to see if your site properly sends out the ping or contacting the blogger directly.What Is Trackback?In layman’s terms, trackback is a way to notify a website when you publish an entry that references it.When you send it a trackback, a link with a short excerpt of your entry will appear on the referenced website. When you want to trackback, you will need to use a special link provided on the blog you want to reference. Most trackback links appear just after the blog post content and before the comments. If the trackback URL is hyperlinked, you’ll need to right click on it and select “Copy link location…” (or your browser’s equivalent), otherwise, you can highlight and copy the link. If you plan to reference more than one blog entry, each trackback URL will need to be copied individually. (Please note: Not all blogs display their trackback URL in plain view, some blogs even turn off their trackback. When in doubt, contact the blog author.) Sending A Trackback Before you publish your blog entry, you’ll need to tell WordPress to send your trackback notices. Paste the trackback URLs into the box next to “Send Trackbacks To.” In WordPress 1.5, the box appears in the Advanced section below the post content box. Note: you’ll need to be in Advanced Editing mode to see the Advanced options box. Example of Trackback box in WordPress 1.5 In WordPress 2.0, it’s just below the Upload box. If the Trackback box itself isn’t revealed, click on the ‘+’ sign. Example of Trackback box in WordPress 2.0 Once you’ve added all the URLs you want to trackback, the moment you hit the Publish button, the blog(s) will be notified. WordPress’ Built In Ping Feature WordPress takes trackback to a new level by allowing pingbacks. Pingbacks allow you to notify a weblog of your entry just by posting its permalink directly in the content of your blog entry. No special trackback link necessary. To enable pinging URLs in the blog entry, make sure there is a check mark next to “Attempt to notify any Weblogs linked to from the article (slows down posting.)” in the “Options->Discussion” section of the WordPress admin panel. Checking Whether A Website Supports Pingbacks You can generally assume that most WordPress blogs will support the pingback feature, however, it can be disabled or moderated based by the blog owner. If the site has pings enabled, a link with a brief sampling of the text around it will appear on their blog. Checking If Your Trackback or Pingback Was Successful Successful trackbacks and pingbacks usually appear within moments of publishing your blog entry, but remember that trackbacks and pingbacks can be moderated or disabled by the blog owners. You can also verify that the trackback and pingback were sent successfully by clicking on Edit next to the blog entry you published and scrolling down below the Custom Fields. WordPress will display all the URLs that were notified about your blog entry. Example of WordPress' display of pinged sites Sometimes a blog may be having technical difficulties with the trackback or pingback system. If you believe that is the case, you can politely send the blog owner a message outlining the potential problem, being sure to include all necessary and relevant information for them to troubleshoot. Using Trackback and Pingback Wisely When sending a trackback, be mindful of sending a pingback. If the site you’re linking to has pingbacks enabled, be sure not to trackback. You may end up inadvertently posting two links to their site and this may annoy some webmasters, or may even be construed as attempted spamming. Avoid sending a trackback unless you actually reference or link to the site you’re sending the trackback to, otherwise, it can be considered spam. If your trackback or pingback doesn’t show up on the website, don’t try to force it by continually using trackback or pingback. Instead, head over to the actual blog entry and leave a note with a link to your blog entry manually. If the blog owner thinks it’s relevant enough, he will approve it. Allowing Trackbacks/Pingbacks on Your Blog WordPress allows you to set your default ping status in the Options menu. If you know that the majority of your posts will have trackback/pingback enabled, setting it to accept them could make your blogging life a little easier. From your admin panel, click on Options->Discussion and place a check mark next to “Allow link notifications from other Weblogs (pingbacks and trackbacks.)” and remember to click on Update Options when you’re finished. Post by Post basis You can also handle your trackbacks/pingbacks on a per post basis — this will also override the setting in your options panel. From the Write->Post screen, make sure there is a check next to “Allow Pings” in the Discussion box. If there is no check mark in that box, then the post will not accept trackbacks or pingbacks. |
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